Gray Smoke Arms and Range
Privacy Policy

Your privacy is important to us at Gray Smoke Arms and Range (“we”, “us”, “our”).  We are committed to protecting your personal information.  We do not sell or rent any information that you provide or that we collect to anyone. This Privacy Policy (hereinafter the “Policy”) will explain what information we collect and how it is used.  In this Policy, we will refer to our stores, ranges, websites, and other products and services collectively as “Services.” Your use of our Services will constitute your consent with our Policy.

We adhere to all federal firearms laws and regulations as well as any laws and regulations defined by the state of Texas.

We only ship firearms to FFL dealers as defined by federal law and we will conduct NICS background checks when required by law for the purchase of any firearms or transfer of firearms. Background checks are conducted by phone or electronically. 

We reserve the right to request proof of legal ownership of any NFA regulated items at any time on our premises.  This includes tax stamps and/or trust documents. We may also request or make a copy of those documents for our records.  If you do not wish to share these types of documents, do not bring NFA regulated items onto our premises. Your credit card transactions are conducted through a secure server.

Your credit card number is encrypted and sent directly to the payment processor and is never stored in our systems.

We utilize HTTPS (Hypertext Transfer Protocol Secure) on our web sites to help ensure all information transferred is secure. 

Gray Smoke Arms and Range will not send brochures, catalogs, flyers or any other type of advertising to your postal mailing address.


What we may collect from you

There are various forms that contain personal information required by federal or state law to be completed during a purchase or transfer of a firearm or NFA regulated item.  This information is shared with ATF, FBI, local law enforcement or other federal and state agencies as required by law.   As part of this process we are required to verify your identity and will capture a photo of your driver’s licenses and carry license as proof your identity was verified. This information is only used by Gray Smoke Arms and Range for the sole purpose of legal compliance.  This information is required to be retained until such time the information can be archived with the ATF.

Gray Smoke Arms and Range requires a waiver / release to be completed by anyone over 18 that is physically near or on the range.  The information captured is full name (First, Middle, Last), birthdate, city, state, date / time the waiver was signed as well as full name (First, Middle, Last) and birthdate of your children that you are bringing on or near the range.   Full name and birthdate are used to identify you and/or your children with your signed waiver.  City and State are optional and captured for the purpose of customer location demographics.

Gray Smoke Arms and Range will request your driver’s licenses to verify your identity and ensure you have a signed waiver / release on file or to ensure legal compliance.  We do not capture any additional information from your driver’s licenses. 

Gray Smoke Arms and Range will request to hold your driver’s licenses for rental items until all items have been returned. We do not capture any additional information from your driver’s licenses.  We may relinquish your licenses to local or federal law enforcement if rental items are not returned depending on the circumstance, item in question, and/or cost of the item.

Gray Smoke Arms and Range will capture personal information for the rental of a firearm or NFA regulated item.  Although federal law does not require a background check to rent a firearm or NFA regulated item, we are required to the best of our ability to ensure we are not renting to someone who cannot legally own a firearm.  We will capture information similar to what is required to purchase a firearm.  This information is only used by Gray Smoke Arms and Range for the sole purpose of legal compliance.

We may capture range check in/out dates and times to help improve our Services, understand utilization, and to know who is on the range should an accident or issue occur that requires investigation.

We will capture personal information when we purchase or consign a firearm from an individual. As part of this process we are required to verify your identity and will capture a photo of your driver’s licenses as proof your identity was verified.  The information captured is Name, Address, Drivers Licenses number, phone number, and date of the transaction.  This information is only used by Gray Smoke Arms and Range for the sole purpose of legal compliance.  This information is required to be retained until such time the information can be archived with the ATF.

We may capture information from you if an accident or issue occurs including your account of what happened and contact information. 

We may capture your email address for use as a login id or for communication such as information about your account, order status, or questions.  We also may use it to send out an optional newsletter. However, you will always have the option to choose to not receive our newsletter.  We will not send unsolicited emails or provide your email to others for advertising or marketing.

We may capture shipping address, billing address, contact information, and preferred FFL for order or Service fulfillment and/or to help ensure compliance with rules and regulations. 

We may capture other information for demographics however that information will always be optional.


What we may collect automatically

As with most websites, we collect log information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, screen size, the date and time of access, operating system, and mobile network information. We use this information to help us improve our Services, site performance, and/or site security.

We may also determine the approximate location of your device from your IP address or request a location through your device’s location services. We collect and use this information for customer location demographics and to help us improve our Services.  You do have the ability to turn off location services on your device however you may not be able to take full advantage of certain aspects of our Services.

We may collect information about usage on our web sites such as page views, orders, referrals, button clicks. We use this information to help us improve our Services, site performance, and/or site security.  We may also use the information to provide you with suggestions or recommendations while you are viewing our web sites.

We may use cookies to increase your experience with our Services, our site performance and/or site security.  Our sites will only utilize secure cookies.  You do have the ability to turn off cookies in your browser settings, however you may not be able to take full advantage of certain aspects of our Services.  For more information on cookies visit allaboutcookies.org

We capture security video surveillance on our premises. Video footage is stored on a secure server offsite with our security provider.


What we may share

We may share information with our partners, suppliers, shipping companies, or other FFL dealers that is required to fulfill Services that you requested.

We may share and disclose information with your consent or at your direction.

We may disclose information about you in response to an investigation, subpoena, court order, or other governmental request.

We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Gray Smoke Arms and Range or the public at large.

We may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, we may publish statistics about the use of our Services.


Do Not Track

Gray Smoke Arms and Range does not track its customers overtime and across third party websites to provide targeted advertising therefore does not respond to do not track (DNT) setting / request header.


Privacy Policy Changes

Gray Smoke Arms and Range may change, supplement, or update this Policy at any time without providing you notice.  You are responsible for checking for updates of this Policy each time you use our Services. Your continued use or reuse of our Services will constitute your consent to any changes, supplements, or updates.